Enhance Thai Nguyen tea’s position in international market
After more than 3 years of document evaluation, recently, the collective trademark "Thai Nguyen Tea" has officially announced for protection in Russia, Japan and Korea. This is not only a great joy for tea makers in the province but also a solid affirmation of the prestige, quality, reputation and value of Thai Nguyen tea in international market.
With 22.3 thousand hectares of tea, Thai Nguyen has the largest tea area in the country, the output is over 244,000 tons, the average income is 270 million VND/ha. Thai Nguyen tea products are now present in all 63 provinces and cities nationwide and in some countries around the world.
The domestic market is the strength of Thai Nguyen tea, reaching nearly 40,000 tons, with domestic consumption prices always higher than other tea regions.
In the current international integration context, building and developing the collective brand "Thai Nguyen Tea" in markets with export potential is a necessary requirement. In March 2018, Thai Nguyen Provincial People's Committee assigned the Department of Science and Technology to preside over the registration of protection of the collective trademark "Thai Nguyen Tea" in Russia, Japan and Korea.
Through the efforts of connection, after more than 3 years of document evaluation, the collective mark "Thai Nguyen Tea" has been granted a protection title by the intellectual property authorities of three countries. Thus so far, the collective mark "Thai Nguyen Tea" has been protected in 6 countries and territories including: USA, China, Russia, Japan, Korea and Taiwan (China).